Australia’s live performance industry is continuing to make a strong contribution to the Australian economy although revenue and attendances fell during 2015.
Live Performance Australia’s Ticket Attendance and Revenue Survey 2015 is the most comprehensive survey of ticket sales for Australian live performance events and is conducted annually.
Revenue for the 2015 survey was $1.41 billion with 18.38 million tickets sold to live performance events. This was a 6.7 per cent decrease in revenue and 0.9 per cent decrease in attendances compared to 2014. Average ticket prices declined by 4.7 per cent.
LPA has for the first time released Supplementary data reporting on Australia Council for the Arts (Key Organisations) and Australian Performing Arts Centres Association (APACA) member venues. This supplementary data, while not a comprehensive survey of regional and metropolitan venues, shows 1.56 million tickets were issued to 7,736 live performances at regional and metropolitan venues generating revenue of $43.6 million in 2015. Including the supplementary data, the live performance industry contributed $1.45 billion in revenue and 19.94 million in attendance.
LPA Chief Executive Evelyn Richardson said the survey results highlighted the critical importance of a more strategic policy approach from the Turnbull Government for the live performance industry.
‘These figures underscore the economic and cultural value of the live performance industry for millions of Australians – but the Turnbull Government hasn’t always matched this with policy direction or commitments.
‘Instead, we have seen cuts to Australia Council funding for small to medium organisations, and more recently massive and unjustified increases in visa fees for large international touring groups.
‘We strongly believe that the Government needs to support greater investment in our industry which creates jobs, employs more than 34 000 people, generates significant economic activity and enriches the cultural lives of millions of Australians.
‘At the very least we require more effective consultation with Government Ministers and Departments well before any changes that may affect our industry are considered,’ Ms. Richardson said.
While contemporary music continues to be the largest contributor commanding 34% of revenue and 30.2% of attendance, the sector saw a significant 21% decline in revenue, with a 13% decline in attendance and 10.4% decrease in the average ticket price.
Over the last two years, the live music sector has seen revenue fall by 30% and attendance decline by 27%. The Festivals category also reported a 17.3% decrease in revenue with the average ticket price falling by 14%.
These figures reflect the significant challenges faced by the contemporary music sector locally and the need for government to support future growth in touring and employment.
As per previous years, the report findings showed Contemporary Music and Musical Theatre to be the two largest contributors to the industry, generating 34% and 23.8% of revenue respectively, and a combined attendance rate of 47.9%.
The Ticket Attendance and Revenue Survey 2015 is proudly supported by long-term partner and industry super fund, Media Super.
Media Super Chief Executive Officer, Graeme Russell said the research reaffirmed the important contribution that live performers and producers make to the national culture and the creative economy.
“We have access to a wide array of high-quality local and international performances, which the report shows Australians truly value and enjoy,” said Mr Russell.
“The Ticket Attendance and Revenue Survey 2015 clearly demonstrates the need for ongoing investment in the arts, and Media Super is committed to supporting the work of LPA and the live performance industry.”
Other key findings from the research include:
The Ticket Attendance and Revenue Survey 2015 can be accessed as an interactive web-based document or PDF and key facts and figures can be accessed from state and territory specific, and national infographics. Supplementary Data can be accessed as a web based document or PDF.
LPA offers practical information to help production companies, tours, venues and events become more energy efficient.
LPA provides Members with support in regards to the preparation of applications for the Subclass 408 Temporary Activity Visa to import overseas artists and associated personnel into Australia.