National research conducted by Live Performance Australia (LPA) and released today shows the live performance industry remains strong, contributing $1.51 billion to the Australian economy with 18.54 million tickets in 2014 issued.
The research, Ticket Attendance and Revenue Survey 2014, is released annually by LPA and is the most comprehensive survey of ticket sales for Australian live performance events.
LPA Chief Executive, Evelyn Richardson said the live performance industry is crucial to the vitality of the Australian economy and the social framework of Australia.
“The value of the live performance industry to millions of Australians is evident in the continual growth in both revenue and attendance figures,” said Ms Richardson.
“Despite a drop in the average ticket price and lower consumer confidence, total revenue from ticket sales increased by 2% and attendance grew by 3.4% in 2014.
“The live performance industry continues to outperform other strong market sectors, including retail trade, and accommodation and food services and more people attend live performances annually than they do sporting events.”
As per previous years, the report findings showed Contemporary Music and Musical Theatre to be the two largest contributors to the industry, generating 40.1% and 21.2% of revenue respectively, and a combined attendance rate of 51.6%.
“The strength of the research findings further support a continued investment in developing a vibrant and sustainable live performance industry to ensure every Australian continues to have access to quality arts and cultural activities.”
Media Super Chief Executive Officer, Graeme Russell said the research reaffirmed the important contribution that live performers and producers make to the national culture and the creative economy.
“We have access to a greater variety of high-quality local and international performances than ever before, which the report shows Australians truly value and enjoy,” said Mr Russell.
“The Ticket Attendance and Revenue Survey 2014 clearly demonstrates the need for ongoing investment in the arts, and Media Super is committed to supporting the work of the LPA and the live performance industry.”
Other key findings from the research include:
New data partners for the Ticket Attendance and Revenue Survey 2014 included: Brisbane Powerhouse, Hayes Theatre Co, MONA and Oztix.
“The addition of new data partners is important to improving the scope and rigor of the report and LPA encourages event and venue owners not presently included in the Report to become data partners,” said Ms Richardson.
The Ticket Attendance and Revenue Survey 2014 can be accessed as an interactive web-based document or PDF and key facts and figures can be accessed from the newly developed state and territory specific, and national infographics.
LPA offers practical information to help production companies, tours, venues and events become more energy efficient.
LPA provides Members with support in regards to the preparation of applications for the Subclass 408 Temporary Activity Visa to import overseas artists and associated personnel into Australia.